LONDON AND EAST REGIONAL WOMEN’S HUB UNVEILS NEW BRAND IDENTITY – SUNRISERSJuly 17, 2020
Today saw the unveiling of the new identity of the London and East regional Women’s hub, who will compete in the new Women’s Elite Domestic Structure as the Sunrisers.
As one of eight regional hubs competing in the new Women’s Elite Domestic Structure, the Sunrisers, covers the region of the three first-class counties of Middlesex, Essex and Northamptonshire, Marylebone Cricket Club (MCC), and the national counties of Hertfordshire, Cambridgeshire, Suffolk, Norfolk and Bedfordshire and Huntingdonshire.
The new structure, which was unveiled in October 2019, forms part of the ECB’s ten-point action plan for Transforming Women’s and Girls’ Cricket. The Sunrisers Senior team who compete in the ECB Women’s Elite Domestic Competition, are a team featuring the best players from across the region and country. In addition the Sunrisers structure will deliver a performance programme at Academy and Emerging Player level, aimed at developing the breadth of talent across the region.
Just a fortnight ago, Amara Carr, Naomi Dattani and Cordelia Griffith were unveiled as the three players from the region to have been awarded retained professional contracts this year with the Sunrisers, with news of a high-profile appointment to the role of Head Coach expected imminently.
Carr, Dattani and Griffith are three of twenty-five newly retained professional Women’s players who will represent the eight regional hubs – a figure which will ultimately be increased to forty.
The Sunrisers’ three retained professionals were at Essex County Cricket Club’s Cloud FM County Ground this week, one of the grounds they will use as a home venue, where they posed for pictures in the team’s new training equipment.
Speaking of the launch of new the Sunrisers brand, Regional Director of Women’s Cricket, Danni Warren, commented:
“Today’s unveiling is the culmination of a period of consultation across the entire region and pathway. It was key for us to embody those who we represent, and I am so grateful to all of those who have assisted in bringing this to life. We have a visual that we can be proud of and seeing our players and coaching staff wearing the Sunrisers logo for the first time was an immensely proud moment.
“I cannot wait to see the Sunrisers continue to come to life, on and off the pitch, and look forward to working with all our stakeholders and partners over the coming months and years.“
Categorised in: Womens Cricket