NV Play signs on as Technology Partner

May 12, 2022

SUFFOLK Cricket Ltd and NV Play are delighted to announce they have entered into a new three-year partnership.

This partnership will see NV Play become Suffolk Cricket’s official Technology Partner and Preferred Live Streaming Provider.

NV Play’s award-winning cricket technology has been helping deliver the game at the highest levels for over 15 years. They deliver ECB’s Play-Cricket Scorer Pro (PCS Pro) platform that helps drive high-end recreational and professional cricket across England and Wales, and is used by thousands of clubs & teams to capture tens of thousands of matches across the globe.

Furthermore, NV Play have agreed to become an associate partner.

Suffolk’s men’s and Women’s 1st XI sides have used NV Play’s technology over the past couple of years, and the partnership will build upon that.

Neil Fairbairn, who is commercial manager of NV Play, said: “Since the formation of Suffolk Cricket Ltd it was clear the county has a vision to enhance cricket in the region, through the county pathway system and its reach into the associated leagues and clubs.

“This is a natural fit for NV Play as we look to democratise our elite level platform, allowing recreational clubs to engage with live streaming and video highlights.

“We have worked with Suffolk Cricket for the past couple of years with the Men’s and Women’s first XI sides utilising our scoring, streaming and analysis platform, so we are excited to be able to deliver access to these elite tools and platforms and put them in the hands of recreational cricketers.”

Neil explained how he feels the partnership will benefit both NV Play and Suffolk Cricket.

He said: “For us it’s all about democratising our elite level platform and making it readily available to clubs and pathway players. One exciting element is talent identification and via NV Plays video analysis features this can become a great mechanism to unearth the county’s next big stars, whilst also allowing the Suffolk cricket fan base the chance to enjoy a more integrated match-day experience through the hosting of the interactive video scorecard and stream on the Suffolk website.”

Suffolk CCC Chairman Andrew Squire said: “Suffolk Cricket have found the benefits of using the NV Play products over the last couple of years already.

“This new partnership will provide additional opportunities (live streaming promotions, increasing player performance analysis, etc) and having our analyst Olly Williams supported by Phillip King and Neil Fairbairn of NV Play will help us push the way we look at our cricket capabilities overall.”

Later in the year, NV Play will hold a webinar for clubs and schools across the County, offering an overview & demos of the platform’s scoring, streaming and performance analysis capabilities.

Clubs can apply for funding to purchase the NV Play Live Streaming Camera Kits through the ECB’s County Grants Fund under the Creating Welcoming Environments funding category in the Digitising section.

For more information click here


Enquiries@NVPlay.com | NVPlay.com

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